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Konvertering i B2B och B2C

Konvertering i B2B och B2C

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Vi pratar om hur B2B och B2C konverteringar skiljer sig och hur man designar processer för detta.

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B2B vs B2C, do opposites attract

B2B vs B2C, do opposites attract

Show Notes for Podcast Episode: Understanding B2B vs B2C Marketing Host: Nils Guest: Reny, marketing expert Introduction Welcome and overview of today's topic: the differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing. Key Points Discussed Definitions and Examples B2B Marketing: Selling products or services to other businesses. Examples include SaaS products, industrial machinery. B2C Marketing: Direct selling to the consumer. Examples include personal electronics, apparel, and groceries. Decision-Making Process B2B: Involves a longer, more complex decision-making process with multiple stakeholders. B2C: Typically involves quicker, emotional decisions influenced by individual desires. Marketing Strategies B2B Strategies: Content marketing, direct outreach (emails, LinkedIn), educational resources like webinars. B2C Strategies: Social media campaigns, influencer partnerships, emotional storytelling. Implications for Marketing Strategy Importance of relationship-building and ROI in B2B. Focus on consumer behavior, trends, and immediate appeal in B2C. Real-World Applications B2B Example: IBM’s use of detailed technical content and case studies. B2C Example: Nike’s emotionally resonant advertising campaigns. Additional Resources Recommended Reading: “This Is Marketing” by Seth Godin - A great resource for understanding modern marketing techniques and principles. “Influence: The Psychology of Persuasion” by Robert Cialdini - Essential reading for marketers interested in both B2B and B2C spaces.